Penalty - Go For Better
project overview
Max Evolution is Penalty’s ultimate football boot — the result of years of technological development, innovation and performance enhancement. Starting from the brand’s tagline “Se Joga” (Go for it), we introduced a new evolution of the concept: “Se Joga na Evolução” (Go for better).
To prove its superiority on the pitch, we challenged the boot in a series of tests built around the attributes that matter most to players: power, agility and precision.
Max Evolution is Penalty’s ultimate football boot — the result of years of technological development, innovation and performance enhancement. Starting from the brand’s tagline “Se Joga” (Go for it), we introduced a new evolution of the concept: “Se Joga na Evolução” (Go for better).
To prove its superiority on the pitch, we challenged the boot in a series of tests built around the attributes that matter most to players: power, agility and precision.
Max Evolution is Penalty’s ultimate football boot — the result of years of technological development, innovation and performance enhancement. Starting from the brand’s tagline “Se Joga” (Go for it), we introduced a new evolution of the concept: “Se Joga na Evolução” (Go for better).
To prove its superiority on the pitch, we challenged the boot in a series of tests built around the attributes that matter most to players: power, agility and precision.
