Shell Rimula - The Tale of Aphrodite
project overview
This was a life-changing campaign, for Aphrodite and for me. In a country where prejudice is still part of everyday life, Shell and Wunderman chose to tell the story of a transgender truck driver with remarkable sensitivity and courage.
More than a campaign, it became a powerful statement about visibility and inclusion.
Take a look, I think you'll enjoy it.
This was a life-changing campaign, for Aphrodite and for me. In a country where prejudice is still part of everyday life, Shell and Wunderman chose to tell the story of a transgender truck driver with remarkable sensitivity and courage.
More than a campaign, it became a powerful statement about visibility and inclusion.
Take a look, I think you'll enjoy it.
This was a life-changing campaign, for Aphrodite and for me. In a country where prejudice is still part of everyday life, Shell and Wunderman chose to tell the story of a transgender truck driver with remarkable sensitivity and courage.
More than a campaign, it became a powerful statement about visibility and inclusion.
Take a look, I think you'll enjoy it.
Here’s the full film, sharing a little more of Aphrodite’s incredible story.
Here’s the full film, sharing a little more of Aphrodite’s incredible story.
Here’s the full film, sharing a little more of Aphrodite’s incredible story.