Heinz UK- Heinz Beanz Burgerz
project overview
Heinz is a global icon. Beanz are a British icon. So when it came to launching a brand-new icon from Heinz, we decided to do it with icons.
A campaign built entirely around simple visual symbols, proving that no matter the question, there was only one answer: Heinz Beanz Burgerz.
Heinz is a global icon. Beanz are a British icon. So when it came to launching a brand-new icon from Heinz, we decided to do it with icons.
A campaign built entirely around simple visual symbols, proving that no matter the question, there was only one answer: Heinz Beanz Burgerz.
Heinz is a global icon. Beanz are a British icon. So when it came to launching a brand-new icon from Heinz, we decided to do it with icons.
A campaign built entirely around simple visual symbols, proving that no matter the question, there was only one answer: Heinz Beanz Burgerz.
We kicked things off with a teaser phase, where mysterious icons started appearing across the UK. Once curiosity had built up, the campaign expanded to digital channels and Video on Demand, revealing the answer behind every icon: Heinz Beanz Burgerz.
We kicked things off with a teaser phase, where mysterious icons started appearing across the UK. Once curiosity had built up, the campaign expanded to digital channels and Video on Demand, revealing the answer behind every icon: Heinz Beanz Burgerz.
We kicked things off with a teaser phase, where mysterious icons started appearing across the UK. Once curiosity had built up, the campaign expanded to digital channels and Video on Demand, revealing the answer behind every icon: Heinz Beanz Burgerz.
To drive trial, we turned the London skyline into a giant promotional channel. Whenever Heinz Beanz Burgerz Hour arrived, people only had to look up to unlock exclusive discounts.
To drive trial, we turned the London skyline into a giant promotional channel. Whenever Heinz Beanz Burgerz Hour arrived, people only had to look up to unlock exclusive discounts.
To drive trial, we turned the London skyline into a giant promotional channel. Whenever Heinz Beanz Burgerz Hour arrived, people only had to look up to unlock exclusive discounts.
