Burger King -
The R$16,90 Bill
project overview
When the Brazilian Central Bank introduced the R$200 banknote, the highest denomination ever issued in the country. But in 2020, millions of Brazilians were facing one of the toughest economic crises in recent history. At a time when people were struggling to make ends meet, a bill worth R$200 felt increasingly disconnected from their reality.
Staying true to Burger King's irreverent tone, we launched a teaser campaign on social media that playfully mocked at the new R$200 banknote, suggesting that a bill with far greater relevance to everyday Brazilians was about to arrive.
When the Brazilian Central Bank introduced the R$200 banknote, the highest denomination ever issued in the country. But in 2020, millions of Brazilians were facing one of the toughest economic crises in recent history. At a time when people were struggling to make ends meet, a bill worth R$200 felt increasingly disconnected from their reality.
Staying true to Burger King's irreverent tone, we launched a teaser campaign on social media that playfully mocked at the new R$200 banknote, suggesting that a bill with far greater relevance to everyday Brazilians was about to arrive.
When the Brazilian Central Bank introduced the R$200 banknote, the highest denomination ever issued in the country. But in 2020, millions of Brazilians were facing one of the toughest economic crises in recent history. At a time when people were struggling to make ends meet, a bill worth R$200 felt increasingly disconnected from their reality.
Staying true to Burger King's irreverent tone, we launched a teaser campaign on social media that playfully mocked at the new R$200 banknote, suggesting that a bill with far greater relevance to everyday Brazilians was about to arrive.
