Penalty Magia -
Go for Magic
project overview
Based on Penalty's brand platform "Se joga" (Go For It), we created Se joga na Magia (Go For Magic) to launch the new ball Penalty Magic.
Inspired by the product name itself, we developed a fully AI-generated campaign where every touch of the ball opens a portal to unexpected worlds. The idea transformed the ball's promise into a visual experience, making its magic tangible.
Because when your product is called Magic, the campaign should feel magical too.
Based on Penalty's brand platform "Se joga" (Go For It), we created Se joga na Magia (Go For Magic) to launch the new ball Penalty Magic.
Inspired by the product name itself, we developed a fully AI-generated campaign where every touch of the ball opens a portal to unexpected worlds. The idea transformed the ball's promise into a visual experience, making its magic tangible.
Because when your product is called Magic, the campaign should feel magical too.
Based on Penalty's brand platform "Se joga" (Go For It), we created Se joga na Magia (Go For Magic) to launch the new ball Penalty Magic.
Inspired by the product name itself, we developed a fully AI-generated campaign where every touch of the ball opens a portal to unexpected worlds. The idea transformed the ball's promise into a visual experience, making its magic tangible.
Because when your product is called Magic, the campaign should feel magical too.
