Shell Rimula - Linked Stories
project overview
This wasn't a campaign created for truck drivers. It was created with them.
Throughout the year, we encouraged drivers to share their stories on social media around key industry moments. The most compelling contributions became the foundation of Shell Rimula's campaigns, transforming real experiences into creative work.
This wasn't a campaign created for truck drivers. It was created with them.
Throughout the year, we encouraged drivers to share their stories on social media around key industry moments. The most compelling contributions became the foundation of Shell Rimula's campaigns, transforming real experiences into creative work.
This wasn't a campaign created for truck drivers. It was created with them.
Throughout the year, we encouraged drivers to share their stories on social media around key industry moments. The most compelling contributions became the foundation of Shell Rimula's campaigns, transforming real experiences into creative work.
The campaign's impact extended beyond advertising. Inspired by its success, Shell's global team commissioned a new photographic essay for Shell Rimula. I led the project in Rio de Janeiro, working alongside British photographer Sam Barker to create a visual tribute to the drivers who keep the country moving.
The campaign's impact extended beyond advertising. Inspired by its success, Shell's global team commissioned a new photographic essay for Shell Rimula. I led the project in Rio de Janeiro, working alongside British photographer Sam Barker to create a visual tribute to the drivers who keep the country moving.
The campaign's impact extended beyond advertising. Inspired by its success, Shell's global team commissioned a new photographic essay for Shell Rimula. I led the project in Rio de Janeiro, working alongside British photographer Sam Barker to create a visual tribute to the drivers who keep the country moving.
